Get started right now! Your rhinoagent will prepare a Comparative Market Analysis (CMA) of your home to similar properties that have recently sold and to those that are currently for sale. Our professional interpretation of this data will allow you to choose the correct price for your home based on the current market conditions.


Cut your buyer's agent fee in half! That's right, regardless of which MLS® Service Plan you choose, if a rhinoagent shows your home and writes a successful offer, we only take half of the buyer's agent commission you're offering. Combine that with our incredible listing fees and you've just saved yourself a lot of money. Now that's a bonus!

Interested in what we've been selling lately? Here's a link to our most recent successes!

We've been providing discount real estate services to Calgary and area residents for over a decade. And, collectively our clients have saved millions of dollars in real estate fees when compared to a commission rate of 7% on the first $100,000 plus 3% on the balance of sale price.

After selling your current home, a qualified rhinoagent will help you search high and low to find your next home, any MLS® listing. And then, we'll pay you 25% of the commission we earn on that purchase. Our CashBack Reward Program puts cash in your pocket on possession day, when you need it most!

Realtors® don't attract offers... houses do! It is your house and the value you place upon it, that will determine whether or not you attract an offer. Buyers don't care who has your house listed on the MLS®, but they do care about location, condition and value!

We've sold a lot of homes over the years and can definitely tell you that it takes no more work to sell a $600,000 house than it does to sell a $300,000 house. In fact, it may very well turn out to be the opposite. At a commission rate of 7%/$100k plus 3%/balance, it costs $22,000 to sell the $600,000 home and $13,000 to sell the $300,000 home. Why do home owners of higher priced homes put up with this? Our flat fee listing commission eliminates this inequity.

Ten years ago in Calgary homes were worth about half of what they are today. At 7%/$100k plus 3%/balance the real estate fees for a $400,000 home today would be $16,000. To sell that same home worth $200,000 ten years ago would have cost $10,000. That's a 60% raise for doing the same job!

Why list your home on MLS® with a FSBO company, when you can list "by owner" with a full service discount MLS® brokerage? It makes no sense. And, better still, if you decide later that you want us to handle your sale, we give you full payment credit towards a Service Plan upgrade.

In-home Realtor® Consultation:
Unlike other companies that offer for-sale-by-owner MLS®, rhinorealty always sends a licensed Realtor® to your home to meet with you and correctly verify the specifications and size of your property. It is extremely important that your home is correctly reflected within the MLS®. Buyers and buyer's agents will be relying on this information. Our in-home visit will help to reduce any inaccuracies and potential liability on your behalf.

Online Realtor® Support and Updates:
We will be available throughout your listing to answer any questions you may have or help you through any difficulties you may encounter. Want to change something in your listing? No problem. Just fill out a support request and a licensed Realtor® will answer your question or make the necessary changes to your MLS® listings.

Comparative Market Analysis (CMA):
Also known as a home evaluation, a CMA will help you choose what list price to place on your property. A CMA uses the most recent and relevant sales data to assist in determining an accurate valuation.

Prepare and Execute the MLS® Listing Agreement:
While at your home, our Realtor® will prepare and explain the listing agreement. They will also explain the process you will go through as a for-sale-by-owner on the MLS® and prepare you for what's to come.

Sample Real Estate Forms:
We will provide you with all the necessary forms to use when selling on your own. Or, if you end up having a buyer's agent involved in the sale, these are the forms he or she will be submitting for your consideration.

Term of Agreement:
You decide up to a maximum of one year. Unlike other companies that give you a fixed term and then charge you for an extension, rhinorealty does not charge for extensions. So it's really up to you how long you want your term to run. Just note that all our listings expire on the last day of the month, so whichever month you want the listing to expire, it will do so at the end of that month. Also, at your request, we will cancel or terminate your listing at anytime.

Examination of your Current Title:
At no charge, we provide you with a current property title. When you are selling a property, it is important to know if there is anything on your title that could either prevent or cause major complications upon closing. Our Realtors® are experienced in reading titles and can point out any potential concerns.

Examination of the Real Property Report (RPR):
Previously called a survey, a RPR is a document which shows the dimensions of the property and all improvements upon the land. In Alberta, it is the responsibility of the Seller to provide the buyer with a current and complying RPR. Our Realtors® are experienced in reading RPR's and will be able to confirm, or not, whether you need to have a new or updated survey performed.

Professional Quality Photos:
While at your home, we will take professional quality digital photos of your property. As many as 20 photos will appear in the MLS® and 30 in rhinorealty.com. Our Realtors® know how to, and what to, photograph. And, as importantly, they know what not to photograph.

Installation and Removal of Professional Signage:
At no extra charge. Your signage will look just like our full service listings. Our attractive and eye catching rhino signs will help draw attention to street traffic and will help Realtors® identify and locate your house.

Installation and Removal of Realtor® Lockbox:
At no extra charge. Upon executing your listing, please have a key(s) ready for our Realtor® to place in the lockbox. Never miss a showing. This lockbox will allow buyer's agents to access your home and show potentials buyers your property. Additionally, it allows them to secure your home upon departure. If you are going to deal with Realtors® you need a lockbox.

Submit Listing to the Calgary Real Estate Board MLS®:
All licensed Realtors® from all real estate companies will now see and be able to access your listing in the Realtor® only proprietary database. Here, they will be able to determine what, if anything, you are offering as a buyer's agent commission. Additionally, they will be able to see your contact information for showings.

Online Color Feature Sheets:
After loading your listing in the MLS® we will email you a professional full color feature sheet of your property that you can print and have available for showings. This feature sheet is the same as we use in our full service listings and contains all the necessary information and photographs buyers will need to make an informed decision on your property.

Advertise Listing on MLS.ca and REALTOR.ca:
Gives you the exposure you need to sell on your own. By far and away the most visited public websites for Canadian real estate. Until recently, this powerful marketing tool was unavailable to private sellers. Home buyers utilize these websites to shop from the comfort of their home and to inform their Realtors® when interest exists. Additionally, the mobile applications of these sites allow drive-by shoppers to access information about your home while sitting in their car.

Advertise Listing on rhinorealty.com:
This is an important marketing tool for buyers that are driving the neighborhood and see your sign. Our signage includes our website address which they can visit to view price, photos and details of your property. Usually we include more photos and information than is available on MLS.ca or REALTOR.ca. Additionally, we receive thousands of hits on our website per month from buyers that see our listings throughout the city and surrounding communities.

Google and Bing Mapping:
With a click of their mouse, buyers can see exactly where your home is located.

Direct Prospective Buyers to you:
Not all home buyers are represented by a Realtor®, some prefer to shop on their own. In the industry we call them either consumer inquires or sign shoppers. Most inquires of this sort come through MLS.ca and REALTOR.ca. Whatever the source, if we receive an inquiry on your home from an unrepresented buyer, we will direct that buyer to you. This will increase your chances of avoiding a buyer's agent commission. Or, if you prefer, we will show your property to these prospective buyers and only take half of the buyer's agent commission you are offering if they write a successful offer.

You Choose the Buyer's Agent Commission:
As a for-sale-by-owner on the MLS®, you need to decide if you want Realtors® with buyers showing your property. The amount of cooperation you receive from these buyer's agents will depend, in part, on what you decide to pay them. Generally, there is money to be saved here from what is considered the "normal" commission rate. Determining a buyer's agent commission is a strategic decision and can be changed throughout your listing.

Real time Market Updates:
As part of our By Owner Plan, you will receive from us via email, all the relevant sales, price changes and new listings that may affect your decisions while trying to sell your home. This is important information you need to keep yourself competitive with other home sellers.

Full Payment Credit:
If your plans change and you decide you want to upgrade your service level with us, no worries, we will apply your full payment towards our Seller Option Plan or Full Service Plan and take over any other services you would like us to perform.